Project LR

Case Study 🏆 Ranked #1 Hall-style Event in Aug 2025 🏆 Ranked #3 Hall-style Event in Sep 2025

Hall-style multi-team escape experience.

Credits — My role

• Production lead (제작총지휘)
• Structure & Script (구성/각본)
• Text & Materials (텍스트/자료작성)
• Direction (연출)

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What I’m focused on

• Text-first information design.
  Briefing sheets, table cards, and hints use a clear hierarchy (header → key line → support), short sentences, and action-oriented microcopy so the next action happens as you read.
• Narrative scaffolding.
  Tie motivation to simple beats (foreshadow → discovery → pivot → resolution) while keeping exposition minimal.
• Props.
  Each prop affords one obvious action; optional labels/icons appear only where ambiguity may stall progress.
• Dual-audience balance.
  First-timers progress confidently; experienced players can find optional side beats without blocking the main route.
• Checkpoint cadence.
  Plan visit counts, order, and timing windows so groups meet each beat with the right readiness.

Problem & working hypotheses

Deliver a public, time-boxed experience that scales to many simultaneous groups.

Hypotheses: steady checkpoint cadence yields reliable “aha” intervals; text-first affordances reduce hint dependency; mixed experience levels can share one run without friction.

Design approach

• Alternating beats.
  Shared moments ↔ table-local problem solving for rhythm and clarity.
• Checkpoint planning.
  Anchor checkpoints carry core story/progression; optional side beats add depth but never gate the main path.
• Microcopy tiers.
  Hints in three tiers (nudge → direction → specific) to encourage self-realization before explicit guidance.
• Guardrails.
  Minimize rule exceptions to reinforce core mechanics through the story.